NFL ALL DAY: Free-to-Play Games, Autographs & Stadium Integrations
NFL ALL DAY is an official NFL digital collectibles platform, built by Dapper Labs on Flow, where fans collect, trade, and compete using officially licensed NFL highlight Moments. Since launching, the platform has grown across multiple NFL seasons into one of the largest consumer blockchain applications in the world.
For the 2025 season, ALL DAY transformed its platform with free-to-play games, autographed rookie Moments, and in-stadium activations with Ticketmaster across dozens of NFL games. With 60,000+ collectors, 40,000+ new fans who claimed their first NFL collectible through stadium activations, premium Moments selling for up to $10,000, and active NFL players collecting on the platform, ALL DAY shows that Flow can power fan engagement at scale for the biggest brands in the world.
NFL ALL DAY at a Glance
- Over 60,000 active collectors in 2025
- Platform built for year-round fan engagement
- Proven performance across multiple NFL seasons
- Strong engagement during regular season, playoffs, and Super Bowl
- VIP experiences, sideline access, and player meetups for top collectors
2025 Updates and New Features
Free-to-Play Games Launch
NFL ALL DAY introduced three game modes transforming passive collecting into active weekly competition:
Playbook
- Nearly 15,000 unique users played Playbook this season
- Collectors build weekly rosters from their Moments
- Earn points and rewards based on real NFL player performance
One and Done
- Strategic twist: each player can only be used once per season
- Choose Saquon Barkley Week 1? He can't be used again for the rest of the year
- Forces strategic thinking and roster management
Pick'Em
- Weekly prediction challenges testing NFL knowledge based on wins and losses
- Moments and rewards on the line
Prize Structure:
- NFL ALL DAY credit and digital packs
- Real-world experiences like on-field cabana suite tickets with travel and accommodations
- Paid trips to NFL games for top performers, including Huddle champs who earned an all-expenses-paid trip to LA for Rams vs. Saints with premium seating
Autographed Moments Debut
For the first time, NFL ALL DAY released autographed collectibles pairing verified digital signatures with rookie player highlights:
Premium 1-of-1 Autographs from Top Rookies:
- Authentic digital signatures on scarce Moments
- Confirmed sales above $10,000, with select 1-of-1 editions listed at up to $30,000
- Validates the ultra-premium digital NFL memorabilia market
- Featured rookies include Tetairoa McMillan, Jaxson Dart, Tyler Shough, and more
- Packs at a range of price points, democratizing access to authenticated NFL collectibles.
See the NFL ALL DAY Autographed Moments here.
In-Stadium Activations at Scale
35 Games Across 4 NFL Teams:
Partnerships with the Jacksonville Jaguars, Cincinnati Bengals, New England Patriots, and Houston Texans brought Flow collectibles directly to NFL stadiums throughout the season.
Over 40,000 Fan Collectibles Claimed:
Fans attending games received exclusive Moment offers, connecting the live game experience to digital collecting and onboarding tens of thousands to the platform.
Stadium-Specific Distribution:
Location-verified collectibles creating authentic connections between attending games and owning digital memorabilia from that experience.
Top 5 Moment Sales (2025 Season)
These sales demonstrate genuine collector demand for scarce NFL digital Moments at premium price points, proving the market for high-value digital NFL memorabilia is real and active.
Real Players, Real Collectors
The platform's credibility extends beyond fans. Active NFL players are collecting Moments themselves.
At the 2025 NFL Draft, five ALL DAY collectors and their guests earned an exclusive VIP experience and got to meet Pro Bowl running back Josh Jacobs. Jacobs didn't just show up for a photo op. He opened an ALL DAY account on the spot, becoming a collector himself. Months later, in January 2026, Jacobs purchased a Saquon Barkley famous backwards hurdle Moment for $990.
When an active NFL athlete shows up at a collector meetup, creates an account, and then spends nearly $1,000 on another player's highlight, it says something about where this platform sits in NFL culture. ALL DAY isn't just for fans watching from home. It's becoming part of the game itself.
Exclusive Experiences for Collectors
NFL ALL DAY has built a platform where what you collect unlocks where you go. Throughout the 2025 season, top collectors earned access to experiences that money alone can't buy.
VIP Game Day Access
Collectors across multiple NFL teams received pregame sideline passes, premium seating, and VIP suite access. Texans collectors walked the sideline before kickoff. A die-hard Bengals fan got closer to the field than ever, with pregame passes and star player sightings. Jaguars collectors were hosted in a cabana suite. One Lions fan flew out to LA to watch his team play at SoFi Stadium courtesy of ALL DAY.
Earned Trips Through Gameplay
The Huddle team competition rewarded its top performers with real-world prizes. Week 1 through 6 Huddle champs earned a fully paid trip to Los Angeles to watch the Rams take on the Saints from the best seats in the house, travel and accommodations included. These aren't random giveaways. They're earned rewards, tied directly to skill and engagement on the platform.
Virtual Player Hangouts
ALL DAY also connected collectors with NFL rookies through exclusive virtual sessions. Colston Loveland hosted a live Q&A for his biggest fans on the platform, and Jayden Higgins did the same for Houston Texans collectors. For fans who collect their favorite players' Moments, getting direct face time with those players closes the loop between digital fandom and real connection.
These experiences are combining the digital collecting experience with unforgettable experiences, fans meeting their favorite player, and once-in-a-lifetime moments.
The Eli Manning Moment: Historic NFL Collectible
The Helmet Catch — Limited to /10
The Eli Manning Moment features one of the most iconic plays in NFL history: the helmet catch from Super Bowl XLII. Limited to just 10 editions, this Moment captures David Tyree's miraculous catch — pinning the ball against his helmet while being held by Rodney Harrison — that kept the Giants' game-winning drive alive against the undefeated Patriots.
Eli Manning himself shared the Moment on Instagram:
As one collector put it: "Literally the greatest Super Bowl play from start to finish in Super Bowl history!!!" That play is now immortalized as a historic NFL ALL DAY Ultimate Moment.
Why It's Historic:
- One of the greatest plays in Super Bowl history
- Preserved the Giants' upset over the 18-0 Patriots
- Eli Manning's defining moment en route to Super Bowl MVP
- Limited to only 10 collectors globally
- The player himself proud to celebrate the Moment
This Moment represents the intersection of NFL history, digital scarcity, authenticated collectibles, and player engagement. Exactly what ALL DAY was built to deliver.
NFL ALL DAY: Delivering the Flow Vision
NFL ALL DAY is one of several consumer platforms on Flow reaching tens of millions of fans, alongside NBA Top Shot, Disney Pinnacle, and Ticketmaster's 100M NFT distribution. Together, they represent why the network is built for the mainstream.
Stadium-Scale Performance
Activating 40,000+ fans across 35 live games means handling concurrent claim spikes during and after games. Flow delivers consistent performance without degradation.
Premium Market Infrastructure
Supporting both autographed 1-of-1s and accessible entry-level packs on the same platform requires infrastructure that handles diverse assets securely without compromising user experience or speed. The Flow account model and unique modular architecture make this possible.
Real-Time Distribution
Stadium activations and live game Moments require fast, reliable infrastructure. The proven performance of Flow — the same network that powers Ticketmaster's 100M NFT distribution — enables real-time fan engagement at scale.
Near-Zero Transaction Costs
Free collectible claims and weekly game interactions at this scale are only viable when the underlying infrastructure doesn't charge meaningful fees per transaction.
What This Demonstrates
NFL ALL DAY's 2025 evolution showcases what Flow can support: free-to-play games with thousands of weekly participants, stadium activations onboarding tens of thousands of new fans, autographed 1-of-1 collectibles selling at premium prices, VIP experiences that reward collectors with real-world access, and virtual hangouts connecting fans directly with NFL players.
The platform isn't just distributing Moments. It's building the infrastructure for how NFL fans interact with football in a digital world.
When Eli Manning promotes his helmet catch Moment to millions of followers and Josh Jacobs goes from a collector meetup at the NFL Draft to spending $990 on a rival's highlight, it's clear that ALL DAY has become part of NFL culture itself.
This is what mainstream adoption looks like.
Start collecting today at nflallday.com
